SELECTED WORK/ ARCHIVE 2026

Real Business Context. Concrete Strategy.

Each case study reflects ECHO’s commitment to understanding the business root problem before executing a creative solution.

Food & Beverage / Artisanal Retail

FAREL PÂTISSERIE & CAFÉ

ISSUE 01
Farel storefront and product showcase
01 / 04
Farel interior experience
02 / 04
ECHO and Farel interview session
03 / 04
Farel production kitchen session
04 / 04
Problem:

Local F&B competition was high; content was active but had not created a premium point of difference.

What We Found:

Customers valued the artisanal quality, but craftsmanship and store atmosphere were not reaching social channels clearly.

What We Changed:

We reframed the brand voice, produced craftsmanship-led visual storytelling, and directed signature pastry campaigns.

Hospitality & Dining Experience

KAROSE BISTRO

ISSUE 02
Karose guest service experience
01 / 04
Karose bar interior
02 / 04
Karose dining room
03 / 04
Karose interior detail
04 / 04
Problem:

A new location needed stronger visit intent during dining hours.

What We Found:

Customers were seeking a distinctive dining atmosphere and an inviting visual experience.

What We Changed:

Social-native video highlighted signature menu moments and bistro atmosphere with targeted local promotion.

Culinary Fast-Casual & FMCG

CUANKI AJAH

ISSUE 03
Cuanki Ajah lifestyle packaging
01 / 04
Cuanki Ajah serving bowl
02 / 04
Cuanki Ajah storefront and product scene
03 / 04
Cuanki Ajah flavour comparison
04 / 04
Problem:

Build loyalty and repeat orders in a competitive ready-to-eat traditional culinary category.

What We Found:

Customers wanted a convenient quality product with friendly, enjoyable brand communication.

What We Changed:

We created dynamic video formats, strengthened packaging visuals in digital channels, and used daily consumption moments in promotion.

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